Apttus Named a Strong Performer in the Forrester Wave™: Subscription Billing Platforms Q4 2015
Leading research analyst company, Forrester, assesses the subscription billing market due to trends in shifting business models. Forrester believes “the move to subscription and consumption business models is pervasive in almost every industry.” Hard goods, services and digital goods are increasingly being packaged together using multiple payment types.
In their 40-criteria evaluation of subscription billing platforms, Forrester finds Apttus to be “good fit for B2B firms with complex usage-based subscription requirements,” and that “Apttus comes to market with a suite of products designed to manage the complete quote-to-cash lifecycle for B2B sales.”
Key takeaways from this report include:
- The major trends driving growth and change in the subscription billing market
- The top billing capabilities required by enterprises
- How Apttus is a strong performer, and strong fit for complex B2B billing scenarios
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