Forrester Research: B2B Omnichannel Commerce in a Machine Driven World

How E-Commerce and CPQ solutions deliver high quality buying experiences

1

An analysis of changing buyer behaviors and B2B demands including insight into why buyers are more likely to purchase through an equal mix of self-service (online) and human-assisted channels.

2

Reasons why B2B sellers struggle with the wrong people, process, and technology – 98% of B2B sellers face challenges in delivering a superior buying experience.

3

How leading companies have found the right mix of tools and technology to provide a seamless omnichannel buying experience.

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