A session at Apttus Accelerate 2016.

In this Accelerate 2016 session video, David Kennedy of CenturyLink and Michael Dunne of Apttus discuss how companies can excel in the complicated modern day business environment by leveraging Quote-to-Cash solutions to change how a they price, sell, and manage revenue. Based loosely off of the Star wars Trilogy, this session describes 3 ways that you can fundamentally improve your business and “win the knife fight” that is the modern environment. These include:
1) Solution Selling – using intelligent personalization and bundling to engage customers.
2) Pricing excellence – fighting for and winning the pricing battle.
3) Recurring Revenues – turning CRM into a profit center.

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