Citrix is a leader in virtualization, networking and cloud infrastructure that enables new ways for people to work better. In business for more than 25 years, Citrix had accumulated a variety of homegrown systems and spreadsheets to sell the right products and services to their customers. By deploying Apttus CPQ, Citrix has increased revenue and operational efficiencies, and is able to handle complex bundles and pricing models for its global product suite.

In this video, Citrix and Deloitte showcase how Citrix is driving revenue through intelligent product configuration, product recommendations and personalized pricing across all its channels.