Sales Automation

End-to-End Sales Automation: Turning Discrete Technologies into Far-Reaching Business Results

Once upon a time, B2B technology was limited to barely-tolerated CRM platforms. Then we started to appreciate the value and ease-of-use offered by cloud-based solutions designed to automate highly specific sales administrative tasks. Today, Best-in-Class enterprises are connecting the dots that support end-to-end sales automation.

Aberdeen has long treated Congifure Price Quote (CPQ) and Contract Lifecycle Management (CLM) solutions as discrete technologies enabling faster, more efficient selling at the end of the traditional B2B sales cycle. This Research Report is designed to help contemporary sales operations practitioners understand how to support a holistic, integrated, end-to-end sales automation ecosystem.

Key takeaways from this report include:

  • – Quote-to-Cash sales technology improves on-time customer delivery rate by 11%
  • – Best in class firms 38% more likely to use sales analytics
  • – Best in class companies are 98% better at replicating top performer success


Fill out the form on the right to download The Aberdeen Group Report.