Apttus attracts world-leading industry veterans to its highly acclaimed management team

SAN MATEO, Calif. – October 3, 2016 – Apttus, the category-defining Quote-to-Cash solution provider, today announced several executive hires and promotions that will continue to drive Apttus’ industry leadership and unparalleled passion for customer success. Demand for Apttus’ innovative solutions continues to grow, and these experienced leaders recognize the opportunity and potential that Apttus represents.

New executives and promotions include:

  • Sendam ‘Ravi’ Ravikumar: After two decades as an entrepreneurial software leader, he joins Apttus from SAP, where his leadership defined the next-generation consumer user experience for the entire product line. At Apttus, Ravi will serve as SVP of User Experience and Design, leading all UX and User Interface teams, and be responsible for defining Apttus’ User Experience strategy across the complete Quote-to-Cash customer lifecycle.
  • Eitan Saban: Joining as SVP of Business Development and Partner Alliances, Eitan’s experience developing and executing Go-To-Market initiatives through strategic alliances will bring Apttus’ enterprise-level applications to the biggest and most complex revenue operations in the world. Eitan joins Apttus having recently been Vice President and GM of DocuSign APAC where he was responsible to the successful execution and scale DocuSign’s Go-to-Market strategy in Australia, New Zealand and southeast Asia.
  • RJ Vissers: as SVP of Customer Excellence and Success, RJ brings two decades of Global IT and Enterprise Software/SaaS experience to Apttus’ leadership team, and is intimately familiar with how correctly utilizing Quote-To-Cash solutions can accelerate business value realization out CRM, SRM and ERP investments. Prior to joining Apttus, RJ led globally recognized teams at Coupa Software, Saba Software and Symantec Corporation in various roles in in IT Services Delivery, Business Process Improvement, Pricing & Licensing and Global Sales & Operations.
  • Gopkiran Rao: Over the last 3 years, Gopkiran has led Apttus’ Industries team, and has now been promoted to SVP of Product Management and Vertical Markets. He will continue to lead vertical and strategic market teams while building deep industry-specific solutions and creating competitive differentiation, resulting in faster time to value. Gop has 17 years of experience in product-driven roles focused on innovation in the enterprise, with deep domain experience in areas such as pricing, quoting, revenue management, sales and marketing, contract management, rebates and payments, distributor and wholesale processes, regulatory compliance, channel and trade management. Before Apttus, he spent 12 years at Model N in product management and marketing leadership roles.

“The Quote-to-Cash industry is one of the most innovative, fastest-growing industries in the world, and it’s no surprise that exceptional, qualified executives are flocking towards its leader, Apttus,” said Kirk Krappe, CEO at Apttus. “Our growth is contingent upon continued evolution and innovation, and these new team members share our philosophy of putting the needs of the customer first. We look forward to the transformative changes these individuals will bring to the entire Apttus community.”

The Apttus Intelligent Cloud is the only set of enterprise-level, integrated, end-to-end applications that improves the entire Quote-to-Cash process, making it the ideal solution for the largest and most complex sales operations in the world. Apttus’ decade-long leadership of the Quote-to-Cash industry qualifies it to help enterprises improve these processes by providing advanced technologies like Max, machine learning and augmented reality. Max is uniquely designed to manage any aspect of the Quote-to-Cash process, allowing sales organizations to create optimal deals, configure solutions, prepare quotes, update contracts, manage discounting and pricing and manage many other user functions.