Apttus, a maker of configure-price-quote (CPQ) applications and revenue management software, has launched the Deal Maximizer solution, designed to automate and surface optimal products, services, and discounts to sales reps in order to drive revenues. To improve overall sales effectiveness and unify sales rep activity around common objectives, the product features streamlined deal approvals, built-in standards compliance, and tools to optimize product and pricing variations across regions, customer types, and other criteria. READ MORE