How to Use Content Marketing to Get New Customers

How to Use Content Marketing to Get New Customers

At this week’s Growth Marketing Conference, December 3, in San Francisco’s Hotel Kabuki, quote-to-cash solution vendor Apttus offered key insights into marketing innovations as Maria Pergolino, the company’s global vice president of marketing, discussed how one of...
50 Enterprise Startups to Bet Your Career on in 2016

50 Enterprise Startups to Bet Your Career on in 2016

Business Insider, November 28, 2015 – Apttus is one of the leaders in the quote-to-cash market, a growing area that simplifies the sales process by automatically putting together the right product offerings and contract terms, while also taking care of all the...
Smart Selling Tools, Tool of the Week

Smart Selling Tools, Tool of the Week

Get to know your sales tools in just 2 minutes a week. This week, Nancy profiles a Apttus, a Quote-to-Cash platform for CPQ, E-Commerce and Revenue...
20 Sales Tools to Accelerate Your Success

20 Sales Tools to Accelerate Your Success

Apttus provides a variety of solutions for common problems. Configuring price quotes? Managing your relationship with your supplier? Dealing with complicated contracts or workflows? Apttus will cater a solution specifically for you inside...
Three Highly Unusual Volume Spikes

Three Highly Unusual Volume Spikes

Wipro Limited, on November 10, 2015 declared a partnership with Apttus, the category-defining Quote-to-Cash cloud solution provider, to deliver best-in-class Contract Lifecycle Management (CLM), Configure-Price-Quote (CPQ) & Revenue Management solutions to...
Customer Relationship Management Investment Hits Record

Customer Relationship Management Investment Hits Record

Investors poured a record $572.3 million into customer relationship management last quarter, the most ever in a single quarter for the category since Dow Jones VentureSource began keeping track in 1992, Deborah Gage reports for Dow Jones VentureWire. The ability to...
Third-Party Power: The Rise of the B2B App Store

Third-Party Power: The Rise of the B2B App Store

Apttus, for instance, provides salespeople mobile access to configure, price, and quote (CPQ) tools that are designed to help speed up processes encountered at the end of a sale, and after a sale has been completed. Apttus charges for its services, but it also allows...
The State of the Most Influential Start-Ups on Earth

The State of the Most Influential Start-Ups on Earth

The State of the Most Influential Start-Ups on Earth: On the global scale, startups mean big business as they contribute to innovation, job creation, and economic growth. Recent estimates put small and medium-sized businesses at more than 90% of global...
Apttus spans the quote-to-cash gap from CRM to revenue

Apttus spans the quote-to-cash gap from CRM to revenue

Kamal Ahluwalia: Customers are realizing that they need more speed and they are creating this new front office. They are starting to pull out custom solutions that were largely backoffice and moving them out into the cloud so that all customer facing interactions are...

16 CMOs Go Back To Basics About Buyer Journeys

As useful as buyer journeys are, they are a guideline, not a rulebook. Don’t rely on them alone; everyone is an individual, and every sale is a partnership. You still need to get to know your audience. –Kamal Ahluwalia, Executive Vice President of Sales and...
CTAs That Will Impact Revenue Process

CTAs That Will Impact Revenue Process

For a user of our type of product, who is in Salesforce already, the opportunity to just be able to click and say, “Let me create a quote” or “Let me create that contract” is...
Billion Dollar Unicorns: Apttus Ready for IPO

Billion Dollar Unicorns: Apttus Ready for IPO

According to a Forrester report, the public cloud market is expected to reach $191 billion by 2020, from $58 billion in 2013. Cloud applications, projected at $133 billion in 2020, are leading this growth; cloud platforms will generate $44 billion in revenue by 2020;...
What’s In The Microsoft And Salesforce Partnership, Anyway?

What’s In The Microsoft And Salesforce Partnership, Anyway?

At billion-dollar startup Apttus, a partner whose name was bannered all over Dreamforce, CEO Kirk Krappe says partners have been waiting for such integrations for a long time. ‘There is so much ground covered between the two of them that it’s a certainty that...
Salesforce Makes Wave Analytics More Accessible, Affordable

Salesforce Makes Wave Analytics More Accessible, Affordable

Recognizing that many customers don’t want to have to build analytic apps, Salesforce is also touting here at Dreamforce more than a dozen third-party apps now in pilot release. Apttus, for example, has a Quote-to-Cash Intelligence App designed to give sales...
The Data-Driven Rebirth of a Salesman

The Data-Driven Rebirth of a Salesman

Most young sales prediction or automation companies rely in part on data stored by Salesforce and have digital hooks into Salesforce systems. Moreover, the sales-software pioneer has invested in data-driven startups including Apttus Corp., InsideSales and...
Salesforce Wave washes over third party apps

Salesforce Wave washes over third party apps

Apttus is announcing Quote-to-Cash Intelligence, which works in conjunction with Apttus and Salesforce CRM, to analyse existing processes, but now with automated (or suggested) actions to increase efficiency and...
Super Bowl of software descends on San Francisco

Super Bowl of software descends on San Francisco

Last year, we felt we were the second-largest presence at the show, next to Salesforce,” said Kamal Ahluwalia, executive vice president of sales and marketing at Apttus. “This year, we have no choice but to raise the bar once again. There’s no doubt...