Dreamforce. It’s the must-attend tech conference of the year for anyone who’s anyone in the Salesforce Ecosystem. Salesforce hosted the first Dreamforce in 2003 with an attendance of 1,300 people. Ten years later, in 2013, Dreamforce was home to over 130,000 attendees, and this year, there’s talk of the event selling out with attendance closing in on 200,000. That’s almost twice as many people as those who call Aruba home. That’s some phenomenal growth! Dreamforce has had some amazing speakers over the years too. People like Michael Dell, George Lucas, Sheryl Sanberg, Gary Vaynerchuk, General Colin Powell (two different years,) and the list goes on and on. At Apttus we might define “celebrity” a little differently, so we came up with a few questions to ask each of our celebrities, and two of the questions do not have anything to do with Salesforce or Dreamforce!  So without further delay, allow us to introduce our next celebrity of Dreamforce 2016.


Celebrities of Dreamforce 2016: Introducing Geraldine Gray!

Our last Dreamforce Celebrity for 2016 isn’t last on the list because she’s any less of a celebrity, she’s last on the list to emphasize how one small idea can grow into  a movement. She is responsible for starting the Girly Geeks, which has since morphed into the Women in Tech movement. Say hello to Geraldine Gray.
Oh the memories!

Apttus: How many years have you attended Dreamforce?

Geraldine Gray:

      I’ve attended so many that I didn’t know it would be “cool” to remember when I started going.

Apttus: Out of all the speakers from last year, who has been your favorite Dreamforce Speaker?

Geraldine Gray:

      Jeremiah Owyang discussing the Collaborative Economy n 2014 and/or any time I hear Matt Heinz – he’s a great teacher.

Apttus: Which band was the most memorable?

Geraldine Gray:

    Stevie Wonder – such a fun concert.
If I Could Only…

Apttus: If you could ask Marc Benioff one question, what would it be?

Geraldine Gray:

    What is the plan to ensure that LEX stays ahead of the curve for UI and UX 2, 3 and 4 years from now so that it is always fresh?

Apttus: What is the number one thing on your bucket list?

Geraldine Gray:

    Endiem does a lot of work with the AppExchange and Partner Marketing Teams – I love catching up with everyone on the team and brewing up ideas for next year.

Apttus: Has anyone ever asked you for your autograph?

Geraldine Gray:

Dreamforce – Past and Present

Apttus: What is your best Dreamforce memory?

Geraldine Gray:

    Saddest, and happiest, was handing over the reigns for Salesforce Women In Tech (aka Girly Geeks) to the next generation of leadership – it was hard to hold it together that night but happy because I was pregnant with twins and knew it was time to let others breath new life into the group. The response from everyone that evening was overwhelming. When I started Girly Geeks years ago I had no idea it would be such a success with thousands of members. Then again, I never, ever thought I’d have twin babies . . .Or run a hugely successful Salesforce practice . . .Never say never . . .

Apttus: What are you most excited about going into Dreamforce 2016?

Geraldine Gray:

    I’m super excited to be part of their #AppHappy Street Team (randomly giving out $100 Amex cards to app fans!)

And now you know a little more about Geraldine Gray and her thoughts about Dreamforce.

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