Dreamforce. It’s the must-attend tech conference of the year for anyone who’s anyone in the Salesforce Ecosystem. Salesforce hosted the first Dreamforce in 2003 with an attendance of 1,300 people. Ten years later, in 2013, Dreamforce was home to over 130,000 attendees, and this year, there’s talk of the event selling out with attendance closing in on 200,000. That’s almost twice as many people as those who call Aruba home. That’s some phenomenal growth! Dreamforce has had some amazing speakers over the years too. People like Michael Dell, George Lucas, Sheryl Sanberg, Gary Vaynerchuk, General Colin Powell (two different years,) and the list goes on and on. At Apttus we might define “celebrity” a little differently, so we came up with a few questions to ask each of our celebrities, and two of the questions do not have anything to do with Salesforce or Dreamforce!  So without further delay, allow us to introduce our next celebrity of Dreamforce 2016.


Celebrities of Dreamforce 2016: Introducing Michael Farrington


Our latest Dreamforce Celebrity for 2016, likely needs no introduction. His iconic style includes a white jacket and a cigar. He’s been known to manage girlfriends with Salesforce, and he tells his Grandmother that he “does computers” for a living. We caught up with the one and only Michael “michaelforce” Farrington and asked a few pointed questions about Dreamforce, what its like being a celebrity and life.

Oh the memories!

Apttus: How many years have you attended Dreamforce?

Michael Farrington:

    I’ve attended Dreamforce eleven times!

Apttus: In all those years, who has been your favorite Dreamforce Speaker?

Michael Farrington:

    General Colin Powell.

Apttus: Which band was the most memorable?

Michael Farrington:



colin powell


Dreamforce 2016 bucket list.
Mountain Landscape
If I Could Only…

Apttus: If you could ask Marc Benioff one question, what would it be?

Michael Farrington:

      In hindsight, do you wish you would have named the company something more indicative of a platform versus just sales force automation?


Apttus: What is the number one thing on your bucket list?

Michael Farrington:

      I would like to travel to Japan.

Apttus: Has anyone ever asked you for your autograph?

Michael Farrington:

Dreamforce – Past and Present

Apttus: What is your best Dreamforce memory?

Michael Farrington:
It would have to be the time I met the Salesforce Sales Executive whose name really is Michael Force, live on stage, and made a public apology for stealing his identity!

Apttus: What are you most excited about going into Dreamforce 2016?

Michael Farrington:

      Hangin’ with good people!




Now you know more about Michael Farrington, and perhaps even a little more about what to expect at Dreamforce. Be sure to follow Michael on Twitter. He always shares #Awesome things!  (Just beware – they might include beer and cigars!)

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