What is CPQ (Configure Price Quote)?

CPQ, or Configure Price Quote Software is a sales tool designed to help companies produce accurate and highly configured quotes making all of the complex product, pricing, and business rules centralized, automatic and available in real-time, so sales has everything they need at their fingertips. The result is expanded revenue by helping all channels sell more, sell bigger, and sell anywhere. For most complex products, pricing or channels, CPQ boosts sales effectiveness by giving you the power to create the best quotes possible.

CPQ puts guardrails in place that ensure your sales teams only sell to the latest approved pricing and discounting rules, and that approvals — when necessary — can move quickly along without holding up your deals.

What is CPQCPQ isn’t just for making your internal reps effective and efficient, it also is an essential part of a successful global, multi-channel selling strategy. CPQ grants you full control over which partners, groups, or channels can access certain pricing or product information, with role-based access, discount locks, and portals, so you can manage revenue share, exclusive discounts, or pricing and shipping fees. It also allows you to manage different strategies for different channels or different geographies by giving you full visibility into sales trends and channel effectiveness, so executives can course-correct when needed.

Approaches to Configuration

CPQ identifies the ideal combination of products and services for each customer. If a company (as many do) provides many different products, each with their own set of options and upgrades, it can become very difficult to individually tailor the best solution. Generally this process is riddled with errors, with each rep providing a different solution. QTC, however, provides a path that guides every rep towards the correct product and removes individual error through automation. Now companies can present the best possible product configuration to every potential customer.

Why is automating CPQ important?

Many business processes have been automated and digitized, when was the last time you saw a rolodex? But for years the CPQ, and for that matter the entire Quote-to-Cash space, has been anchored in manual steps. An automated quoting tool not only cuts quoting time down dramatically but also saves time by minimizing errors.

Instead of having to research each product and price it, go through any discounts or existing contracts that mandate pricing terms and draw up a manual quote. All of that can be generated automatically, no manual errors from mixing dates or missing decimals.

Does your company need CPQ Software?

Do you suffer from excessive deal cycle time as a result of slow quoting or approval time? Does your company agonize over excessive manual errors, or out of date product and pricing information. Does you sales team fail to take advantage of cross-selling or up-selling opportunities? Is there a lack of visibility into your sales process?

These common problems are on what CPQ software thrives. This software is extremely effective with shortening deal cycles and eliminating delays through automation. If your company hurts from any of the problems described above, CPQ software can have an immediate effect on revenue growth and customer experience (not to mention sales rep happiness).


Want to learn how to win the first-mover race? Discover Sprint CPQ, the sales tool designed to dramatically shorten the sales cycle and increase deal size. Try the self-guided demo and walk through all of the steps of creating a rapid, automated quote.
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