March 24 by Doug Louie

This is the age of the customer. As customers ourselves, we have been conditioned to expect that we can get what we want quickly. That is because in today’s world, we all have instant access to Facebook, Amazon and SnapChat. Everyone has a smartphone in their pockets, so immediate gratification is just a few keystrokes away. This expectation has certainly carried over to the B2B realm. Companies have realized that they need to be able to respond to their customers’ needs quickly or face the consequences. But the challenges of maintaining and updating their main customer touchpoints such as web and browser interfaces in a timely manner can be daunting. Luckily, new design frameworks have emerged to help companies keep pace with these changes in demand. One such framework is AngularJS.

What is AngluarJS?

AngularJS was developed by Misko Hevery and Adam Abrons at Google to help make it easier for developers to build web applications. AngularJS is a structural framework for creating advanced enterprise applications that provides the flexibility of integrating with cross -platform applications. The ability to scale across platforms (e.g., smartphones, tablets, web store fronts, multiple browsers) is an invaluable trait of the framework.

Angular’s ascension continues to be rapid as Google continues to fine -tune the framework. Development teams working in enterprises globally continue to explore, develop and launch new apps using the framework. To learn more about the framework, read an interview with the founder, Misko Hevery, here.

For many companies, the main interaction point with their customers will be their website. Unfortunately, companies are often spread too thin on resources and are relegated to making choices when allocating the proper time and resources needed to stay current with their customer’s demands. As companies strive to do more with less, adoption of the AngularJS framework has given these companies the ability to give their customers exactly what they want in a timely manner.

The Key Features of AngularJS

One of the key features of AngularJS is its ability reuse components, which means writing less code. That’s why it’s not surprising that companies such as Amazon, YouTube and Virgin America have all adopted AngularJS to help them provide first-class customer experiences. At Apttus, we leveraged AngularJS to enrich our Quote-to-Cash applications such as CPQ (configure price quote) to be faster and much more contextually rich. Users can create quotes faster, thereby reducing sales cycles by weeks or months.

Other Capabilities AngularJS has given Apttus Customers Include:

  • UI Enhancements – customers are able to experience a modern UI.
  • UX Enhancements – User Experience has been refined to eliminate clicks and improve workflows.
  • Performance Enhancements – Allows the app to better interact with internal and external data.
  • Platform Enhancements – The new UI framework created the ability to directly access various components of the Apttus Intelligent cloud even while the solution runs native on the Salesforce platform for Salesforce users.

The Result: Customers get greater innovations faster.

To learn more about how Apttus is using AngularJS, download the free whitepaper below.

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