The way businesses engage and participate in selling in 2015 compared to 10 or even 5 years ago has definitely evolved in many aspects. From prospecting, to negotiating, to closing deals, technology has influenced various stages in the sales process. Reps now are more accessible, responsive and efficient than ever before. Let’s take a look at how technology has changed the way businesses sell.
Finding the right prospects for your products and services has never been more targeted. With tools such as LinkedIn’s Lead Accelerator and Bizo, your sales team is able to find professionals in specific industries, companies, or job titles and provide highly personalized, highly targeted messaging. With this capability, your sales representatives can send a direct message to a qualified prospect – increasing the likelihood of them becoming an opportunity.
When someone wants to buy your product or service, providing them with a quote and an accurate price should be the easy part. A solution such as Configure Price Quote (CPQ) software can give your sales department the ability to configure complex quotes and product bundles that will not only meet potential customer needs, but also enable representatives to deliver a quote and a full proposal in a matter of minutes.
More Technology Influences on Business Technology has also influenced the ways we engage with our customers. With new tools at your disposal, productivity and efficiency can now be a reality, and not just something on your wishlist. New technology in the sales process can now allow more time for reps to engage in a variety of shortcuts that can help lead to an increase in revenue – which is the ultimate goal, right?