As a sales rep, it’s important to constantly want to learn new strategies and techniques that can help you in your selling efforts. In order to be successful, you must master the fundamentals of sales. Whether you’re looking for new tips and advice to help you in your career, or would just like to challenge yourself to see if you can find something that you don’t already know, here is a comprehensive list of the top 15 best sales books every sales rep should read – these books are classics and can help make you a better salesperson.

The 15 Best Sales Books That All Salespeople Should Own

15. The Sales Bible: The Ultimate Sales Resource by Jeffrey Gitomer

best sales book - the sales bibleWith another favorite sales book, Jeffrey Gitomer’s The Sales Bible: The Ultimate Sales Resource, has been just that, the ultimate resource for thousands of sales professionals. This book answers almost all of the normal sales questions that many reps run into today – whether it’s about leads, pipeline management, pitching, you name it – this is a pretty good book to have.

Reader Review
“I’ve read them all. And as a sales trainer and speaker myself, I can say that this is the ultimate book for sales people in any industry no matter what skill level you are currently at.” View the Full Review

Ratings
Amazon: 4.5 stars
Barnes and Nobles: 4 stars

Purchase the Book Today

About the Author
Jeffrey Gitomer lives with his family in Charlotte, North Carolina. He is an American author, as well as a professional speaker and business trainer. Jeffrey enjoys writing and travels around the world for lectures on sales, customer loyalty, and personal development.

Other Books by Jeffrey Gitomer
The Very Little but Very Powerful Book on Closing: Ask the Right Questions, Transfer the Value, Create the Urgency, and Win the Sale
Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationship

14. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

best sales book - pitch anythingDelivering a sales pitch is one of the most vital components in the selling process. Depending on how well you’ve mastered this craft, you can either make or break a deal. In this book, Oren Klaff describes his one-of-a-kind method to delivering winning pitches for any business situation. Whether you deliver pitches to investors, clients, or even your boss, this book is a must-have.

Reader Review
A quick read, concise and clear, “Pitch Anything” gives us much-needed insight into the way minds of other people experience how you present your ideas, your business deals or yourself. View the Full Review

Ratings
Amazon: 4.5 stars
Barnes and Nobles: 4 stars

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About the Author
Oren Klaff is a leader in capital raising and has successfully raised millions of dollars for a variety of deals. His expertise is in raising money, but with that comes extensive experience in knowing how to pitch deals and how to gain the upper hand when pitching just about anything.

13. How to Master the Art of Selling by Tom Hopkins

best sales books - master the art of sellingWith a new, revised edition, this book contains tips on how to become a better seller by utilizing email, various online resources, and of course traditional sales methods. If generating more deals quickly and efficiently is your main sales strategy, then How to Master the Art of Selling is one book that you need on your shelf.

Reader Review
“This is an excellent book by a Master of Sales. Tom Hopkins has been in sales for decades, starting in real estate and then selling his selling skills to others. If you want to learn how to create a selling mind or the mood for selling in your daily life, read his books and listen to his tapes.” View the Full Review

Ratings
Amazon: 4.5 stars

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About the Author
Tom Hopkins is an infamous sales leader and his selling
skills and sales strategies have helped millions of sales
professionals and business owners from various industries serve more clients and make more sales. Since 1976, Tom has been sharing his sales strategies through books, CDs, seminars, and more.

Other Books by Tom Hopkins
Mastering the Art of Selling Real Estate: Fully Revised and Updated
How to Master the Art of Selling Financial Services
Sales Closing For Dummies

12. Brilliant Selling: What the Best Salespeople Know, Do and Say by Tom Bird & Jeremy Cassell

best sales book - brilliant sellingBrilliant Selling is a go-to guide to instantly improve your sales performance. This books is full of practical tips and advice from sales professionals who speak from experience. They know what works and what doesn’t and you’ll benefit from the secrets foretold by Tom and Jeremy. In addition to learning about the key skills that successful salespeople have, you will find out how to use your personality as a strategic advantage and understand customer’s needs to stay one step ahead of the competition.

Selected Review
“This book is one of the most effective and easy to use selling tools I have come across. Having been in involved in selling for nealy 30 years, either directly, managing sales teams or indirectly from a marketing perspective plus developing training courses, I am not easily impressed.” View the Full Review

Ratings
Amazon: 5 stars

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About the Authors
Tom Bird is a keynote speaker, business trainer, author and a coach. He is the Director of Release the Potential, a consulting agency that helps companies in development and coaching. Jeremy Cassell is the founder of RTP and works alongside Tom Bird in running the agency, as well as co-authoring other several books.

Other Books by Tom Bird & Jeremy Cassell
FT Guide to Business Training (Financial Times Series)
The C³ Model of Influencing Field Guide: A pragmatic and powerful new blueprint to influence in any situation
How to Sell Anything: What the Best Salespeople Know, Do, and Say

11. The Psychology of Selling by Brian Tracy

best sales books - the psychology of sellingBrian Tracy is a top-notch sales guru and The Psychology of Selling is a terrific read for anyone in sales who is not only looking to improve their selling skills, but also enhance their company overall. If you’re looking to understand the psychological aspect of sales and how it affects the success of how you do business, then I suggest you take a look at this book. It provides techniques, advice, real-life examples, and various methods that can help you sell more, faster.

Selected Review
“If you’re a salesperson and need to improve your skills, this book will do the trick. I found this book to be easy to read and packed full of sales techniques I could start using right away.” View the Full Review

Ratings
Amazon: 4.5 stars

Purchase the Book Today

About the Author
Brian Tracy has consulted for more than 1,000 companies and is a keynote speaker and seminar leader. Brian is also the founder and CEO of Brian Tracy International, which dedicated to the development of not only individuals, but organizations as well. In addition to books, he has created other educational resources such as audio and video learning programs.

Other Books by Brian Tracy
No Excuses! The Power of Self-Discipline
Goals! How to Get Everything You Want
Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed

10. Coaching Salespeople into Sales Champions by Keith Rosen

best sales book - coaching salespeopleWant to learn the secret to building a successful sales team that will help you continuously increase your revenue? Keith Rosen sheds light on the ultimate tips and strategies to helping coach your sales reps to becoming high producers in a winning culture.

Selected Review
“I heartily recommend this book for your library. The author’s one-on-one coaching style makes it an easy to read, yet highly informative text.” View the Full Review

Ratings
Amazon: 5 stars

Purchase the Book Today

About the Author
Keith Rosen is a die-hard advocate of helping others reach success. He has delivered customized sales training programs & sales management training & coaching programs to thousands of salespeople and
managers. Keith has also written other several best-selling books.

Other Books by Keith Rosen
The Complete Idiot’s Guide to Cold Calling
The Complete Idiot’s Guide to Closing the Sale

9. New Sales. Simplified. by Mike Weinberg

best sales book - new sales simplifiedMike Weinberg’s New Sales. Simplified. provides a direct, blunt approach to sales that even executives fail to recognize. Combined with a humorous, yet straight-forward approach, this book gives strategic examples to in the realms of prospecting, phone calls, emailing, social media, and more.

Selected Review
“I loved the stories, the irreverent tone, and the honesty of this book. But what I appreciated most was that it delivered on its title – this book really does simplify what you have to do successfully acquire new customers.” View the Full Review

Ratings
Amazon: 5 stars
Barnes and Nobles: 5 stars

Purchase the Book Today

About the Author
Mike Weinberg is a coach, speaker, consultant, and best-selling author. He specializes in new business development and sales management. He has been named a Top Sales Influencer by Forbes, OpenView Labs, and several other publications.

Other Books by Mike Weinberg
Sales Management. Simplified.

8. Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling by Art Sobczak

best sales book - smart callingLet’s face it – cold calling can be a daunting task for a lot of sales reps. No one likes to get rejected or leave countless voicemails. Art Sobczak’s book discusses great, actionable tips on how to take your cold calling techniques to a whole new level.

Selected Review
“I have been in phone sales for over 10 years. I have read every sales book from top to bottom. This book is gold. All my years in sales, this book is the one.” View the Full Review

Ratings
Amazon: 5 stars

Purchase the Book Today

About the Author

For the past 31 years, Art has been a teacher of professional sales and prospecting using the phone. He provides assistance through customized onsite training
workshops, public two-day training seminars, audio, video,
and other printed and electronic learning resources.

Other Books by Art Sobczak
How to Sell More, in Less Time, With No Rejection
Telephone Tips That Sell

7. How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits by Judy Robinett

best sales book - power of connectorIf you’re a firm believer in the saying “Your network is your net worth” than this is the book for you. Judy goes over key strategies and points on how you can turn your network into a running, profitable business.

Selected Review
You know a book is a standout when, while reading, you find yourself constructing a list of people you plan to gift it to. How to Be a Power Connector is a game changer that both inspires and educates the reader to master what I believe to be one of the most undervalued and intimidating aspects of business; networking. View the Full Review

Ratings
Amazon: 5 stars

Purchase the Book Today

About the Author
Judy Robinett has over 30 years of experience as an entrepreneur and corporate leader. Robinett has also served
as the CEO of select public and private companies, as well as
having various management positions at Fortune 500 companies.

6. 7L: The Seven Levels of Communication: Go From Relationships to Referrals by Michael J. Maher

best sales book - seven levels of communication
This book by Michael J. Maher tells the inspiring story of a real estate agent named Rick Masters who learns how to run a profitable business by focusing on the people, and not on numbers. This is an excellent read for those who put their clients as a priority.

Selected Review
“Michael has written the finest book there is about the importance of building real relationships to help each other’s small businesses grow.” View the Full Review

Ratings
Amazon: 5 stars
Barnes and Nobles: 5 stars

Purchase the Book Today

About the Author
Michael J. Maher is an inspirational speaker, author and real estate agent who’s leading the “Generosity Generation”
and his philosophy behind doing well for other people in order
to help yourself prosper, leading to a reciprocated cycle of positive results.

Other Books by Michael J. Maher
The Miracle Morning for Real Estate Agents: It’s Your Time to Rise and Shine

5. How to Win Friends and Influence People by Dale Carnegie

best sales book - how to win friendsIf you haven’t already read this classic, than you have some catching up to do. How to Win Friends and Influence People provides timeless insight on how to get people to like you, how to handle different personalities, and other important interpersonal aspects that all sales people should learn to master.

Selected Review
“I love the messages in this book. The rules are simple and clear. The stories are so easy to read and understandable. It is easy to see why this book has stood the test of time.” View the Full Review

Ratings
Amazon: 4.5 stars
Barnes and Nobles: 4.5 stars

Purchase the Book Today

About the Author
Dale Harbison Carnegie was a lecturer and American writer. He developed famous courses around the topics of
self-improvement, corporate training, public speaking, salesmanship,
and interpersonal skills.

Other Books by Dale Carnegie
How to Stop Worrying and Start Living
How to Win Friends and Influence People in the Digital Age
The Quick and Easy Way to Effective Speaking

4. To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink

best sales book - to sell is humanThe fact of the matter is is that despite what your profession may be, you are a salesperson in one way or another. However, not everyone knows how to be one. Daniel H. Pink’s book shows the tools and the tips to improve the way we sell our products, our ideas and ourselves.

Selected Review

“Dan Pink has a knack for providing provocative books about the changing world of work, and in this case, changing the way we look at the art and science of sales. Pink breaks it all down superbly in this new masterpiece.” View the Full Review

Ratings
Amazon: 4.5 stars
Barnes and Nobles: 4.5 stars
Purchase the Book Today

About the Author
Daniel H. Pink is the host of Crowd Control, a National
Geographic Channel program which premiered in November
2014. He has also written five books about business, work, and
management that have sold two million copies worldwide and have
been translated into 34 languages.

Other Books by Daniel H. Pink
Drive: The Surprising Truth About What Motivates Us
A Whole New Mind: Why Right-Brainers Will Rule the Future
The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need

3. Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

best sales book - little red book of sellingAre you on the impatient side and want better selling tips and answers given to you without having to read hundreds of pages? Then Jeffrey Gitomer has written the perfect book for you. The Little Red Book of Selling: 12.5 Principles of Sales Greatness is as direct and concise as can be – it’s a perfect example of short and sweet. This book will provide you selling tips that you can use for not only your immediate career, but for the rest of your life.

Selected Review
“I have read a lot of sales and networking books, but this one has to be my favorite. I like to highlight important sentences or great insight provided by the authors I read, but in this book there is no need for that – because I’d just end up highlighting the whole thing.” View the Full Review

Ratings
Amazon Star: 4.5 stars
Barnes and Nobles: 4 stars

Purchase the Book Today

About the Author
Jeffrey Gitomer lives with his family in Charlotte, North Carolina. He is an American author, as well as a professional speaker and business trainer. Jeffrey enjoys writing and travels around the world for lectures on sales, customer loyalty, and personal development.

Other Books by Jeffrey Gitomer
The Very Little but Very Powerful Book on Closing: Ask the Right Questions, Transfer the Value, Create the Urgency, and Win the Sale
The Sales Bible, New Edition: The Ultimate Sales Resource
Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationship

2. Secrets of Closing the Sale by Zig Ziglar

best sales books - secrets of closing salesIf you are a true sales person, than you must read Zig Ziglar’s Secrets of Closing the Sale (or you are ahead of the game and have already read it!).

This book touches on plenty of topics that revolve around selling such as the mental and psychological aspects of communicating with prospects or when closing a deal. It also includes winning techniques that can help you develop strong relationships with the right people. From the keys to closing, to the reasons why people don’t want to buy your product, Zig does an amazing job of crafting a classic sales book.

Selected Review
“I owe Zig Ziglar. Big time. This book increased my ability to demonstrate and sell our service dramatically after one read.” View the Full Review

Ratings
Amazon: 4.5 stars
Barnes and Nobles: 4 stars

Purchase the Book Today

About the Author
Zig Ziglar was born in Alabama and was a top performing salesman for numerous companies. He went on to be an inspirational speaker at different events and engagements, and authored 14 different books during his lifetime.

Other Books by Zig Ziglar
Top Performance: How to Develop Excellence in Yourself and Others
Success for Dummies
Selling 101: What Every Successful Sales Professional Needs to Know

1. How I Raised Myself From Failure to Success in Selling by Frank Bettger

best sales book - failure to success in sellingNo matter what you sell, this is the book for you.

You’ll appreciate Frank Bettger’s story and his insight into how he went from a failed insurance salesman, to owning his own estate and having the possibility for early retirement. How I Raised Myself From Failure to Success in Selling goes through his journey to financial stability with examples from his personal experience. Some overarching themes that his book highlights include the best ways to conquer fear, the power of enthusiasm and more.

Selected Review
“In my life as a salesman, businessman and man no book (aside from the Bible) has helped me as much as this.” View the Full Review

Ratings
Amazon: 5 Stars
Barnes and Nobles: 4.5 Stars

Purchase the Book Today

About the Author
Frank Bettger played Major League Baseball for the St Louis Cardinals in his early days, where his manager told him that he lacked “enthusiasm.” After an injury cut his baseball career short, he went on to sell life insurance in Pennsylvania. Frank eventually went on to be a successful businessman, as well as an inspiring author.

Other Books by Frank Bettger
How I Multiplied My Happiness in Selling
How One Idea Multiplied My Income and Happiness
Benjamin Franklin’s Secret of Success and What It Did For Me

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